ELASRI Oussama
Marketing Technologist & Business Analyst
Certifications
Global consulting
Leadership roles
Academia, industry, and digital foresight
ELASRI Oussama is a PhD researcher and university professor specializing in digital transformation, with a distinguished career at the intersection of digital marketing, business analysis, and technological innovation. As an educator, he empowers future leaders with insights into digital strategy, while his research advances transformative approaches to integrating business, technology, and consumer engagement.
He possesses extensive experience in management and digital transformation, cultivated across agencies, startups, and international corporations. His approach integrates rigorous market research, data-driven decision-making, and resource-allocation strategies to enhance profitability and operational efficiency. Five years of independent consulting with global brands culminated in the founding of Thedigitech — a venture that synthesizes innovation, technology, and strategic marketing.
As a marketing technologist, he continuously explores innovative methods to harness technology for organizational advancement. His methodology prioritizes data-driven decision-making and customer-centricity — championing advanced analytics, pioneering digital marketing, and immersive customer experience design.
A strategic vision is not something that you just make up. It requires exposure to strategic roles within an organization, access to senior leaders who can guide your direction, and an honest assessment of where you are today in order to design where you want to be tomorrow.
ELASRI Oussama — CEO, Thedigitech
Vice President, Development & Citizenship Association
A regional nonprofit dedicated to advancing social justice and human rights. Appointed Vice President in 2022 — after three years as First Advisor and Head of the Communication & Marketing Unit — he oversees monthly operations, evaluates programs and projects, and designs impact-driven initiatives. He leads fundraising strategy, optimizes budget allocation, upholds rigorous governance, and balances operational agility with systemic, equity-focused interventions.
Associative life matters because it helps us form strong bonds with our environment, feel more connected to the world, and less alone.
Turning strategic vision into measurable growth
50+ credentials from world-class institutions
A commitment to lifelong learning and cutting-edge mastery — a selection below.
GoogleGoogle Certified Educator
Demonstrates proficiency in using Google tools in the classroom, across Level 1 and Level 2 certification.
IBMDashboard & Data Visualization
Foundational knowledge of data visualization and dashboard creation using Microsoft Excel and IBM Cognos Analytics.
MicrosoftMicrosoft Office Specialist
One of the world's most recognized computing qualifications, proving deep proficiency across the Microsoft Office suite.
BCGStrategy Consulting
Insight into solving meaningful challenges across a wide range of sectors with a diverse, forward-thinking team of experts.
CFIBusiness Intelligence
The Business Intelligence & Data Analyst (BIDA) program, covering the core skills of data analysis and visualization.
Digital Marketing
Advanced expertise in digital strategy, customer experience, search marketing, social media, and leadership.
ANSSIInformation Cybersecurity
An executive-level program applying information security management principles from a leadership perspective.
UVA DardenMarketing Analytics
Tools to measure brand and customer assets, apply regression analysis, and design experiments to optimize marketing campaigns.
NASBAData Analytics
Proves the skills to confidently analyze data — performing data management and exploratory analysis at an expert level.
Work with the team behind Thedigitech
Bring the same expertise, credentials, and ROI focus to your next project.